Following Mac’s death in 1956, his wife took over the running of the business while raising three small children. Many generations of Brisbanites remember Pam as the nice old lady serving them atop the rickety stairs at our old shop in Edward St (now Queen’s Plaza).

In 1967 Mac’s son, George, joined the firm which concentrated on clothing alterations, but retained a small embroidery section. In 1980, Doree purchased a 6-head mechanical embroidery machine, which George and his wife, Dianne, operated at from home at night.

Doree then purchased one of Queensland’s first computerised machines in 1983. Although it was only a 2-head, its flexibility and quality was a quantum leap from what we had been accustomed to. Customers appreciated the improvement in quality and business soon prospered.

Doree Embroidery moved into new premises at Woolloongabba in 1985, before further expansion forced moves in 1990, and finally to our current location at East Brisbane in 1994.

After eight decades at the helm, in 2016, the McDonald family decided to hang up their boots and handed over the reins to another young and just as passionate family. Prashant and Chavani became the proud new owners of Doree Embroidery, bringing with them the commitment to carry on the Doree legacy. Their vision for growth and expansion while maintaining superior quality and service has come to fruition with more streamlined decoration services being added. Priority has been placed on improving technological transparency in order to improve our customer’s efficiency.