The story of Doree Embroidery Service began way back in 1934 when Alfred James Macdonald (Mac) commenced trading as Doree Quick Mending Service.

Established during the Great Depression, this new business offered all sorts of garment services, including embroidery, in a time when people tended to repair their clothes rather than buy new ones.

Business was steady until the war years when Brisbane saw the influx of great numbers of servicemen, both American and Australian, who were in need of Mac's services.

In those days, embroidery was done by skilled machinists using manually operated machines. At its peak the new business employed up to 70 machinists stitching embroidery.

Following Mac's death in 1956 his wife took over the running of the business as well as raising three small children.

In 1967, George Macdonald, the current owner, joined the now diminished firm which concentrated on clothing alterations but which retained a small embroidery section.

In 1980 a 6-head mechanical embroidery machine was purchased which George and his wife Dianne operated at night from home.

Doree's first electronic machine was purchased in 1983. Although it was only a 2-head, its flexibility and quality was a quantum leap from what we had been accustomed to - our customers also liked it and soon the business prospered.

We moved into new premises at Wooloongabba in 1985, before further expansion forced moves in 1990 and finally to our current location at East Brisbane in 1994.

Today we have over 220 embroidery heads and employ more than 45 people who each day produce thousands of pieces in many applications.